Advertising Intensity and Welfare in an Equilibrium Search Model
نویسنده
چکیده
We analyze an equilibrium search model in a duopoly setting with bilateral heterogeneities in production and search costs in which firms can advertise by announcing price and location. We study existence, stability, and comparative statics in such a setting, compare the duopolistic advertising level to the socially optimal level, and find conditions in which a duopolist advertises more or less than the social optimum. JEL Classification: D21; D43; D83; M37
منابع مشابه
Advertising, search costs, and social welfare
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